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Why choose us?

Fast Trade-in Value

Tell us about your car and we’ll give you an accurate value today!

Value Your Trade

No hassle financing

We’ll work with you to design a plan for your lifestyle & budget.

Learn about financing

Competitive Specials

Browse our latest offers and save big on your next car!

View Specials

Save time and shop online

We've made it easy for you to complete all, or part, of your purchase online. Calculate payments, estimate your trade-in, apply for financing, and more... all without leaving your home.

Fast and reliable service

Need service or maintenance? We make that easy too. Tell us about your vehicle, select your services, and reserve a time.. all online!

How to purchase online

Here at Brian Toliver Lincoln, we understand your time is valuable. That's why we provide options to make your next purchase or lease more convenient. If you prefer to do the process from home, you can start with a trade-in appraisal or a finance application. Once you select the vehicle you're interested in, you will have options to adjust your payments and purchase online. You can even get your vehicle delivered to your home! If at any point you decide you're more comfortable with one of our teammates by your side, we're here to help. Stop in any time we're open to pick up where you left off.

Car Shopping Made Easy

It is our mission to be the automotive home of drivers in the Sulphur Springs TX area. We provide a vast selection of new and pre-owned vehicles, exceptional car care and customer service with a smile!

Speaking of new models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Sulphur Springs.

Welcome to Brian Toliver Lincoln of Sulphur Springs! We're excited to be your trusted destination for luxury vehicles and top-notch service. If you're searching for the perfect Lincoln or looking to keep your current one running like new, we're here to make every step of your journey smooth and enjoyable.

Discover the Lincoln Lineup

At Brian Toliver Lincoln, we know that finding the right vehicle is more than just choosing a car - it's about discovering the perfect blend of luxury, performance, and style. Our team is passionate about helping you explore our incredible lineup, including the sophisticated Lincoln Nautilus, the spacious Lincoln Aviator, and the commanding Lincoln Navigator. Each Lincoln model is crafted with precision and elegance, delivering a driving experience that's second to none.

Not sure which model suits your lifestyle? Our friendly sales professionals are here to guide you. We'll take the time to understand your preferences and help you find the perfect match. And if you don't see exactly what you're looking for, our CarFinder tool makes it easy to let us know your ideal specifications. Once a vehicle that fits your needs arrives, we'll reach out right away.

Tailored Financing Solutions

We understand that financing a luxury vehicle is an important part of your car-buying experience. That's why our finance experts are here to make the process simple and stress-free. If you're looking for a competitive loan or flexible payment options, we've got you covered. Our team will work with you to find the right financing plan that fits your budget and lifestyle.

With our online tools, you can estimate your credit score, calculate monthly payments, and even get a trade-in appraisal-all from the comfort of your home. We're here to provide the guidance and support you need to drive home in the Lincoln you've been dreaming of.

Unmatched Service and Care

Owning a Lincoln is about more than just luxury-it's about ensuring your vehicle performs at its best for years to come. That's where our state-of-the-art service center comes in. Our certified technicians specialize in everything from routine maintenance to complex repairs, all with the precision and expertise that your Lincoln deserves.

Scheduling service is easy with our online Service Scheduler, allowing you to choose a convenient time that fits your busy schedule. If it's an oil change, tire rotation, or more advanced diagnostics, our team is here to keep your Lincoln running smoothly and efficiently. We use genuine Lincoln parts to maintain the quality and performance you expect.

A Commitment to Our Community

At Brian Toliver Lincoln, we're more than just a dealership - we're proud to be part of the Sulphur Springs community. We're passionate about building lasting relationships with our customers and supporting the local area through community events and partnerships. When you choose us, you're not just buying a car; you're becoming part of a family that values trust, integrity, and exceptional service.

A Seamless Online Experience

We know life can get busy, which is why we've made it easy to explore our inventory and services online. From browsing our new and pre-owned Lincoln models to scheduling a test drive or service appointment, you can handle everything from your phone or computer. Our website is designed to provide you with all the tools and information you need to make confident decisions about your next vehicle.

Why Choose Brian Toliver Lincoln?

Here at our Lincoln dealership, we want to keep drivers coming back for more to get the ride they really want. We strive to provide you with the quality you deserve throughout this process.

  • Wide Selection of New and Pre-Owned Lincolns: From the latest models to quality pre-owned options, we have a diverse inventory to meet your needs.
  • Personalized Financing Support: Our finance team is dedicated to finding the best loan options for your budget.
  • Expert Service and Repairs: Our certified technicians ensure your Lincoln stays in top condition.
  • Community-Focused Service: We're proud to support the Sulphur Springs community and build lasting relationships with our customers.
  • Convenient Online Tools: Browse inventory, apply for financing, and schedule service with ease.

You can always reach out to a member of our team to see more of what we can do to help you have the experience you deserve.

Start Your Lincoln Journey Today

If you're ready to explore our inventory, schedule a test drive, or book a service appointment, the team at Brian Toliver Lincoln is here to make your experience exceptional. We invite you to visit our dealership and discover the luxury, performance, and personalized service that sets us apart.

Your perfect Lincoln is waiting-let's make it yours. 

  1. Brian Toliver Lincoln

    1040 Gilmer Street
    Sulphur Springs, TX 75482

    • Sales: (903) 885-0502
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Get in touch

  • Contact our Sales Department at: (903) 885-0502
  • Monday8:30am-6pm
  • Tuesday8:30am-6pm
  • Wednesday8:30am-6pm
  • Thursday8:30am-6pm
  • Friday8:30am-6pm
  • Saturday8:30am-5pm
  • SundayClosed